The Most Successful Advertising Campaigns Regarding Recycling
As the impacts of modern lifestyle become more significant to an average customer, one could see the keenness and number of recycling campaigns increasing worldwide. Starting by identifying new technologies to reduce the use of advertising projects to push buyers toward a lifestyle that produces less waste. Some of the most successful advertising campaigns regarding recycling of all time were:
Adidas’s Ocean Plastic Shoes campaign
In 2017, Adidas integrated sustainability into its advertising method. It released 3 new trainer show styles, all produced using ocean waste, toward the end of 2017. During the same year, the company sold more than 1 million pairs of shoes manufactured using 11 recycled bottles made of plastic. It also released a yoga line produced from recycled ocean waste in 2020. Also, every product in the Parley collection was made using 68 per cent intercepted ocean waste. The project gives emphasis to the significance of recycling and the negative impacts of sea plastic pollution.
Bloomberg’s launched Recycle Everything advertisement campaign
In 2013, the advertisement that Grey New York made was promised by perceptions about the town. Individuals living in New York tend to reuse everything, from clothes to companies, houses, music, and diners, in addition to different items. The advertising campaign included digital, radio, printed, mobile and activation components and the first-ever bumper sticker made of recyclable items in 20 years and educating customers on how to recycle things in houses, flats and public building structures. The commercial also appealed to people living in New York who need to reinvent themselves through music, motivating them to do as such through recycling. Posters also featured famous singers, which was the main point of this particular campaign. Bottles made of plastic, food containers and cans made of metal were some of the recyclables utilized in the advertisements, which are elegantly illustrated with colorful logos of huge marketers torn from packaging. Every advertisement had a relevant title, for example, “Reuse Everything”, “Give old plastic a new life”, etc.
Dead Whales
The picture of dead whales left on the beach in the Philippines with a mouth full of plastic waste became a web sensation in 2017, shocking individuals across the globe. The idea behind making these pictures viral on the web was the main part of Greenpeace’s anti-plastic garbage campaign. Greenpeace teamed up with the creative studio based in the Philippines to build a high whale out of plastic garbage collected inside the ocean to raise awareness regarding the harmful impacts of pollution.
Coco-Cola’s first sustainability campaign to motivate individuals to recycle plastic
In 2017, Coco-Cola began its multi-million advertising campaign in the UK to ask customers to reuse its bottles made of plastic, denoting the organization’s first substantial environmental endeavor inside the state. The campaign was created by Mather Berlin, and Ogilvy described the tale of 2 bottles, one Fanta and the other one Coke Zero Sugar, who fell in love again and again with each other when they met in new bottles. Finland attempted to increase awareness regarding how Coca-Cola’s plastic bottles could be recycled to motivate individuals to recycle plastic bottles. The props used in the advertising campaign were made from recyclable items, such as paper, plastic and cardboard focusing on the advertisement’s environmental issues. The advertisement was essential for the company’s packaging technique and was the organization’s biggest ever customer communications endeavor on recycling. By 2020, Coco Cola increased the use of recycled plastics to make bottles from 15 per cent to 45 per cent and achieved its goal to recycle all the material used for packaging. If you like this article you may also like: What kind of recycling campaigns could be implemented during 2020 World cup?